While working at the Eden Project as the manager of the strategic partnership between Eden and Rio Tinto, Pete Whitbread-Abrutat drove the concept, design, research, development and delivery of Eden’s flagship exhibit about the mining industry, viewed by one million Eden visitors per year. Its key messages, developed in association with Rio Tinto, are: reliance – linking people to product to mining; production – where metals and minerals come from; impacts – what they are and initiatives underway to reduce them.
During its development the exhibit required significant ground engineering and slope excavation. With help from Rio Tinto, the (then) world’s biggest tyre was source and imported from France and converted into a sound and visual experience on mining processes. Cornwall Council’s mineral planning department also assisted in sourcing a range of Cornish quarried stone products to floor the exhibit and showcase local mineral supply chains.